Case Study: International Brotherhood of Electrical Workers website

IBEW local 569, the San Diego chapter of the national union for power professionals and electrical workers now has a brand new website! And Sagetree was chosen to help those who light up the world, reach out to the world on the digital scene.

“Our previous website had become outdated, and we needed something exciting to engage our members and reach San Diego’s new workforce of electrical workers. Thanks to Sagetree we now have a clear navigation system and a website we can easily update ourselves. Shifting to Drupal was a great decision – our website looks great on any device including smartphones and tablets, and it’s really easy for us to take ownership of our site to easily post news on a regular basis, thus keeping our content fresh and active. Our site is now as dynamic as our members, and we love that!” says Gretchen Newsom, IBEW Local 569’s Political Director/Organizer. 

Sagetree is really proud to have created a new customized theme for IBEW that showcases a homepage with 3 clear call-to-actions:

  1. One that prompts visitors to join the union.
  2. A second that lists available jobs for members.
  3. And a third that invites visitors to subscribe to the IBEW newsletter.

It’s clear the focus of IBEW 569 is in helping their members connect and find jobs. Creating the site with Drupal makes it easier to manage such information, especially when its content is ever expanding and changing. In today’s reality and how Google has changed its algorithm, Sagetree wanted to ensure the site was responsive giving IBEW 569 an increased chance in coming up high in Google searches. Today’s world is all about going mobile, sites need to be responsive and adapt to any size screen. With electrical workers constantly on the go from construction site to construction site, they needed a site they could readily access from their mobile devices. All this delivered in an elegant design custom-made for IBEW 569!

Electricians, they really do light up our world…


IBEW Local 569 represents over 3,000 power professionals and electrical workers in San Diego and Imperial Counties. Our industry relationships, advanced technology and skilled training create dependable quality you can count on. Founded in 1920, IBEW 569 has over 90 years of electrical experience. Our members are skilled professionals who receive ongoing training throughout their career at our Electrical Training Centers located in San Diego and Imperial Counties. We create professionals with life-long career skills that become leaders in our industry. Our members are paid middle-class wages, enabling them to afford homes and to put disposable income back into the community. Additionally, all of our members have high-quality family healthcare and a solid retirement pension.