Drupal was chosen for its flexibility and robust content management features. The Comic Con International (CCI) website serves a wide variety of stakeholders: fans, guests, attendees, volunteers, board members, artists, sponsors, press and award winners, to name a few. Visitors need to be able to find relevant information quickly on all types of devices. They handle a lot of media, images, sections, program information and had previously been using a static site. Moving to Drupal allowed their editors to take control of the content and not depend on developers for updates and changes. It is also part of a larger move by Comic-Con to produce fewer print publications and instead increase the accessibility and visibility of content with online publications.