RJ Patterson’s financial advisory program aims to help young professionals achieve financial independence and freedom. Our task was to create a LinkedIn Ad campaign and website landing page that emotionally resonated with their target audience and used a Storybrand-inspired content strategy to incentivize visitors to connect with their sales team and schedule an initial consultation. The website design, featuring photos of people engaging in outdoor sports and leisure activities, conveys a recreational lifestyle that is relatable to many young professionals in San Diego. The goal of the campaign was to generate leads and promote RJ Patterson’s unique program.