The Power of a Good Story: A Workshop for Associations

January 31, 2024 at 11:00 am PST | Location: Zoom

Learn how to use the power of story for your association.

January 31, 2024 at 11:00 am PST | Location: Zoom

Do you feel like you're wasting money on marketing?

Are newer organizations attracting more members?

Are your events half-empty?

Is your website failing to bring in members?

Are your social media efforts failing to attract committed members who actively participate?

Is your marketing message getting lost in the noise of other associations?

Are potential members abandoning the membership application process before completion?

Are you spending more time on membership drives than delivering member value?

Is your membership roster not reflecting the true worth of your association's offerings?

What if you could spend less on marketing and sell more?

This workshop will be the most valuable 50 minutes you spend on your professional development all year. 

Here’s what you get:

Practical Marketing Tips

Learn how to talk about what you do so customers will actually listen and take action. No more guessing about what works.

Building A StoryBrand Book

Get a complete guide on how to effectively talk to your customers so it resonates with them to stick around and purchase.

An Effective Marketing Plan

Leave with a step-by-step plan you can implement now. Bring in more leads, convert more customers and make more money.

The Power of a Good Story: A Workshop for Association Success

January 31, 2024 at 11:00 am PST | Location: Zoom

Meet Your Presenter:

StoryBrand Certified Guide

Rich Yumul

If you’re anything like the associations i’ve worked with over the past 20 years, you’re tired of wasting money on marketing that doesn’t work. You’ve tried everything, but your bottom line just isn’t budging. It’s so aggravating! 

Or maybe you’re new to the business world (welcome!) and while you know you need marketing, your budget is small and you haven’t a clue where to invest those dollars. “Overwhelmed,” feels like an understatement.

Can I tell you a secret—one many “experts” would rather you not know? If your potential customers don’t understand what you’re offering, it doesn’t matter how big your marketing budget is or what you spend it on. 

What does matter? How you respond to the question, “Why should I join?” And if your answer confuses or bores people, you’re losing sales.

I created The Power of a Good Story: A Workshop for Associations to solve that problem. You’ll learn exactly how to talk about your teaching in a way that captures customers’ attention and compels them to buy.

That’s effective marketing, and you deserve it.

January 31, 2024 at 11:00 am PST | Location: Zoom

Space is limited

So make sure you get the personalized attention you deserve